{"id":7987,"date":"2023-04-21T14:48:54","date_gmt":"2023-04-21T07:48:54","guid":{"rendered":"https:\/\/vn.silversea-media.com\/?p=7987"},"modified":"2023-05-16T16:14:21","modified_gmt":"2023-05-16T09:14:21","slug":"thuc-te-tang-cuong-trong-ban-le-gat-hai-loi-ich-va-phat-trien-manh-trong-metaverse-phan-1","status":"publish","type":"post","link":"https:\/\/vn.silversea-media.com\/index.php\/2023\/04\/21\/thuc-te-tang-cuong-trong-ban-le-gat-hai-loi-ich-va-phat-trien-manh-trong-metaverse-phan-1\/","title":{"rendered":"Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng trong b\u00e1n l\u1ebb: G\u1eb7t h\u00e1i l\u1ee3i \u00edch v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh trong Metaverse (Ph\u1ea7n 1)"},"content":{"rendered":"<p>Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) v\u00e0 Metaverse l\u00e0 hai c\u00f4ng ngh\u1ec7 \u0111\u1ed5i c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau b\u1eb1ng tr\u1ea3i nghi\u1ec7m s\u1ed1. AR l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u201ct\u0103ng c\u01b0\u1eddng\u201d th\u1ebf gi\u1edbi th\u1ef1c th\u00f4ng qua m\u1ed9t m\u00e0n h\u00ecnh. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 h\u00ecnh \u1ea3nh 3D, \u00e2m thanh v\u00e0 v\u0103n b\u1ea3n tr\u00ean c\u00e1c c\u1ea3nh trong th\u1ebf gi\u1edbi th\u1ef1c. Trong khi \u0111\u00f3, metaverse l\u00e0 m\u1ed9t kh\u00f4ng gian \u1ea3o \u0111\u01b0\u1ee3c chia s\u1ebb, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau v\u00e0 v\u1edbi n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 theo c\u00e1ch k\u1ebft n\u1ed1i v\u00e0 \u0111\u1eafm ch\u00ecm h\u01a1n.<\/p>\n<p>C\u00e1c c\u00f4ng ngh\u1ec7 nh\u1eadp vai nh\u01b0 AR mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nhau cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai ch\u00fang. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 c\u00e1ch h\u1ea5p d\u1eabn \u0111\u1ec3 s\u1eed d\u1ee5ng AR trong b\u00e1n l\u1ebb v\u00e0 nh\u1eefng g\u00ec t\u01b0\u01a1ng lai c\u00f3 s\u1eb5n cho n\u00f3.<\/p>\n<p>C\u00e1c c\u00e1ch h\u1ea5p d\u1eabn \u0111\u1ec3 s\u1eed d\u1ee5ng AR trong b\u00e1n l\u1ebb:<\/p>\n<h2>1. Th\u1eed nghi\u1ec7m \u1ea3o h\u1ed7 tr\u1ee3 AR<\/h2>\n<p>Gi\u1edd \u0111\u00e2y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n b\u1eb1ng c\u00e1ch \u201cth\u1eed nghi\u1ec7m\u201d h\u1ea7u nh\u01b0 c\u00e1c m\u1eb7t h\u00e0ng h\u1ea5p d\u1eabn. Gi\u1ea3i ph\u00e1p d\u00f9ng th\u1eed \u1ea3o cung c\u1ea5p m\u00f4 ph\u1ecfng th\u1ef1c t\u1ebf v\u00e0 tr\u1ef1c quan h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 trong th\u1eddi gian th\u1ef1c. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o c\u00e1c m\u00f4 h\u00ecnh 3D c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem t\u1eeb c\u00e1c g\u00f3c \u0111\u1ed9 kh\u00e1c nhau v\u00e0 trong c\u00e1c m\u00f4i tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n<p>Nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1ed7 tr\u1ee3 AR n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng h\u00ecnh dung vi\u1ec7c s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf s\u1ebd nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ch\u00ednh x\u00e1c h\u01a1n (v\u00e0 \u00edt b\u1ecb tr\u1ea3 l\u1ea1i h\u01a1n).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*wceArA78pZm2qAwL3jfElw.png\"><\/p>\n<h2>2. Qu\u1ea3ng c\u00e1o AR<\/h2>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u01b0a AR v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u1ea5t k\u1ef3 k\u00eanh truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o n\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3ng qu\u1ea3ng c\u00e1o, t\u00f2a nh\u00e0 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 b\u1ea7u tr\u1eddi, \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh ho\u1ea1t \u1ea3nh v\u00e0 tr\u00f2 ch\u01a1i AR.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng tr\u1ea3i nghi\u1ec7m AR d\u1ef1a tr\u00ean v\u1ecb tr\u00ed trong qu\u1ea3ng c\u00e1o. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m AR \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho m\u00f4i tr\u01b0\u1eddng xung quanh, nhu c\u1ea7u c\u1ee5 th\u1ec3 v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ecb tr\u00ed v\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm ho\u1eb7c mua h\u00e0ng.<\/p>\n<p>Tr\u1ea3i nghi\u1ec7m AR d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3.<\/p>\n<p>Khi n\u00f3i \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, AR mang \u0111\u1ebfn kh\u1ea3 n\u0103ng v\u00f4 t\u1eadn cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00e2n bi\u1ec7t m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. AR cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 ho\u1ea1t \u1ea3nh, hi\u1ec7u \u1ee9ng \u00e2m thanh v\u00e0 t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean c\u1ea3m \u1ee9ng v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd. Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb nh\u01b0 v\u1eady c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng c\u00e1o in kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n<h6><em>(c\u00f2n ti\u1ebfp)<\/em><\/h6>\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<div id=\"nf-form-1-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-1\" aria-describedby=\"nf-form-errors-1\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var 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